AIME Apparel

As Brand Manager I oversaw the AIME Apparel clothing line.

Created to showcase the talents of kids in the program, as well as raise funds and awareness, AIME Apparel plays an important role in AIME’s public perception and community engagement.

Responsibilities of my role included managing a team dedicated to apparel design and distribution, as well as designing apparel products myself, managing the online store’s design and direction, spearheading campaigns to maximise sales and creating marketing collateral for various platforms.

Along with in-house creations, products were also made in collaboration with external brands, including Seafolly, Staples, MJ Bale, and Budgy Smuggler.